The article here on the town hall website has details about a campaign to revitalise local commerce this Christmas.

From the article it is not clear whether the scheme's only focus is E Ejido. Or whether it extends to other places like Almerimar.

Read More for a Google translation of the article.

The City Council of El Ejido launches a campaign to revitalize local commerce at Christmas


Includes shop window contest, Real Postman, piped music, leisure park, children's party and distribution of 'covers-hams' with the reasons why to buy in establishments of the municipality

The mayor of Tourism and Commerce has explained that "we have made a great effort in lighting, cultural programming and decoration of the main commercial areas to encourage the exiles to go out and consume in local stores"

Some thirty establishments participate in the I Contest of Christmas Windows and a musical thread will set the city from December 16 to January 5

The Royal Mailman will travel the main streets, handing out gifts and collecting the letters that the children have written to the Magi.
The City Council of El Ejido, through the Department of Tourism, Trade, Health and Consumer Affairs, has designed a Christmas campaign focused on the revitalization of commercial activity, which aims to offer a varied and entertaining leisure and entertainment offer so that the citizens can enjoy these special dates.

The mayor of the Area, Luisa Barranco, has indicated that "we try to create a festive atmosphere that invites neighbors and visitors to enjoy the proposals that for months we have been designing from all the councils to configure a program that stands out for its quantity, quality and innovation ".

These festivities represent an important revulsive to the economy, with the impulse of the commercial sector. Therefore, "we have made a great economic and technical effort in the lighting, cultural dynamization and decoration of the main commercial areas to encourage the ex-Americans to go out and consume in local establishments".

Among the activities highlights the I Window Christmas Contest in which some thirty businesses of the municipality, which "will be decorated on these dates and therefore can be visited to check the creativity of our merchants, being an incentive to enjoy more of the walk and the purchases ". The jury will make visits to participating establishments, during business hours without prior notice, in the week of December 19 to 26. Three prizes of 600, 300 and 100 euros will be awarded.

In addition, the playground 'Little Park' installed in the Plaza Mayor offers until January 7 entertainment and fun for the little ones with a host of shows and activities of invigoration. Another point of reference will be the Plaza Antonio Mira, which has a special Christmas setting and lighting and where different events will take place, both for children and concerts for all ages. On the 26th, from 11:00 a.m. to 1:00 p.m., there will be a great children's party organized by Citizen Participation. Likewise, this Area and the Radio Ejido program 'Ventana a la Fe' will carry out a toy collection in the Patio de Luces of the City Hall on December 21 from 10 a.m. to 1:00 p.m.

The merchants for their part are collaborating with the decoration of their establishments, carpets, pascueros and all kinds of Christmas claims to make the walk of the citizens more attractive. Similarly, a Royal Postman will travel for several days, 26, 27 and 28 December and 2, 3 and 4 January, from 11:00 and until 1:00 pm and from 6:00 pm to 8:00 pm: 00 hours, the main shopping streets picking up the letters to the Magi of the children and distributing candies.

Luisa Barranco has indicated that "Christmas music at this time is a new incentive, which invites you to walk and go out to enjoy the atmosphere and shopping." Music will be installed from December 16 until January 5 with environmental music according to the dates in the especially commercial area such as Bulevar, Cervantes, Constantino, Lobero, Miguel Ángel, Iglesia and Divina Infantita streets, among others.

And as an informative campaign, hamsters will be distributed with the message of 'In Christmas, Local Consumption,' to invite the ejidos to carry out their Christmas shopping in the municipality and boost our trade that offers confidence, guarantee, closeness, responsibility , quality, moderation and kindness. In addition to the issuance of information wedges, inviting citizens to make responsible consumption on these dates, "said Barranco.